ability fest X anz,
AMPLIFYING An IDENTITY.
Ability Fest, an annual music festival dedicated to promoting accessible events, required a simple co-branding lockup from its major sponsor, ANZ, for use across various digital platforms. Recognizing a visual synergy between the two organizations' logos, I elevated the brief beyond a static lockup. I conceived and developed a simple, looping GIF animation that seamlessly morphs and transitions between the Ability Fest and ANZ marks, creating a fun, engaging, and memorable moment of co-branding for social and digital channels.
campaigns, creative direction, digital design, motion design, visual identity