beauty by brigitte leia,
A HIGHER CLASS OF DEFINITION.
I was tasked with designing a brand for a lash and brow technician, developing a visual system that makes use of her initials BL while subtly doubling as the letters for Brow and Lash. I used a Serif B with a cursive L to create a sophisticated mark while subtly including an eyelash and eyebrow in the design.
creative direction, digital design, print production, visual identity