NBA 2K55 is a conceptual packaging and branding project created in honor of my all-time favorite basketball player, Jason "White Chocolate" Williams. Set in the year 2055, NBA 2K55 pays homage to J-Dub and the 2005–06 Miami Heat, marking 50 years since their historic first NBA Championship. The project was a blast to bring to life; sourcing iconic imagery of White Chocolate’s signature behind-the-back pass, updating the classic console branding to a futuristic PS10 (PSX) to match the 2055 release timeline, and designing a custom Larry O'Brien Trophy merged with the Miami Heat logo.

creative direction, digital design, illustration, typography, visual identity.