rest super,
DIGITAL BRAND CONSISTENCY.
Rest Super approached us to develop a new design system for their electronic direct mail (eDM) campaigns. Following the company's recent rebrand, there was a critical need for a simple, modular, and on-brand system that would allow the team to quickly and efficiently produce high-quality email communications reflecting the new brand identity. Using Figma, we engineered a clean collection of reusable modules, enabling marketing teams to quickly draft and prototype new eDMs for direct handoff to developers, streamlining the entire campaign production cycle.
design system, digital design, typography, visual identity